Frontier GTM helps AI companies from Asia find their first US customers: the right buyers, US-ready pricing, a repeatable outbound motion, and eventually your first US hire. Senior operator, not an agency — every engagement starts with a working session on your actual situation.
You've built technology US enterprises would buy. But what worked in Singapore, Seoul, Tokyo, or Shanghai doesn't translate: no US network, no repeatable process, pricing that doesn't fit US buyers — so expansion stalls.
No network or brand in-market means the pipeline never fills.
Trials start but never convert to paid, signed contracts.
Home-market pricing doesn't translate to US enterprise buyers.
Dozens of GTM tools, no idea which to buy or how to wire them.
A consulting model, not an agency. You know exactly what you get at every step, and you decide whether to go further only after you've seen the work.
You book a slot and send me a short brief: your deck, your current pricing, your three best home-market customers and why they bought, every US conversation you've had so far (even the ones that went nowhere), and who on your team would work the US. I read all of it before the call, so we don't spend the session on introductions.
→ I arrive already knowing your businessWe work through five questions, in order. Who is the US buyer? — which title owns the problem, who signs, who blocks, and why your Asia reference customers don't land here. What is this worth in the US? — your pricing against what US buyers already pay for the nearest alternative. What does a winnable first deal look like? — pilot scope, success metric, length, and price. How do you get the first ten conversations? — which channel fits your buyer, what the message is, what triggers to watch for. What do you build first? — the minimum sales motion for the next 30 days given your team and budget.
→ decisions, not a frameworkYou receive a written memo, not call notes. It contains: your US ideal-customer profile with three segments ranked and the reasoning; a starter list of ten named target accounts and the title to approach at each; a pricing and packaging recommendation with the US anchors it's based on; a first-pilot design with scope, metric, and price; the outbound angle and two message drafts; the tools I'd use and what they cost; and a 30-day plan broken out week by week. It's yours to execute with or without me.
→ a plan your team can run MondaySome founders take the plan and go. Others retain me month to month to build and run the motion: I set up the outbound stack, write and send the sequences, review the pipeline with you weekly, coach your discovery calls, tune messaging on reply data, and, when the pipeline supports it, help you hire and onboard your first US rep and hand the whole system over. The session fee is credited toward your first month.
→ your first US customers, then your first US hireA typical engagement — shown with a hypothetical client, "Lumina AI," a seed-stage computer-vision startup expanding from Singapore into the US. (Illustrative example.)
Not a pitch — a working session. I pressure-test your ICP, how you're getting US meetings today, your pilot and pricing, and your tooling. You leave with a written summary and the three highest-impact moves for the next 30 days — whether or not we go further together.
Each week: a pipeline review and discovery coaching, outbound performance and A/B-test results, the week's priority and north-star accounts, and a clear action list. Between calls I'm building and running the outbound stack, and you've got me on Slack.
We convert pilots to paid and land a north-star logo, then make your first US sales hire — I write the job description, screen and interview candidates, onboard them onto the engine I built, and hand off the full playbook. Then I step down to light advisory.
Most consultants teach sales. Most founders know AI. I'm the rare mix that's actually built US go-to-market from zero — and I'll build yours.
A taste of what we'd build together. Pick the closest fit to your product and get a starter ideal-customer profile and three outbound angles.
At your stage, a fractional AI-native operator gets you to US pipeline faster, cheaper, and without a long-term bet.
Every engagement begins with a 90-minute working session, priced at $500 and credited toward your first month if we continue. Retainers include the full setup — you're buying senior time and a working engine, not software.
~$250/hr · unused hours roll over one month · 3-month minimum.
Layer onto any retainer. Each is priced per engagement based on your targets and volume.
My SDR team cold-calls your target accounts. You pay only for qualified meetings booked — no retainer, no risk.
Dedicated SDRs running your outbound under your brand — sourced, managed, and coached by me.
Closers who work your pipeline for a share of revenue — minimal fixed cost, fully aligned on results.
I've built US go-to-market for AI products from $0 to millions in ARR — scaling Sapien AI to $2.5M, and closing enterprise deals across Whale, Rendered.ai, SuperAnnotate, and Clarifai. I've hired and onboarded reps, run pilots with US enterprises, and set pricing for cross-border teams.
I also bridge the US–China gap that trips up most international founders — fluent in Mandarin, with teams built across both markets. Few people combine real AI sales, US enterprise know-how, and cross-border fluency in one person.
Start with a 90-minute working session on your US sales motion. Bring your product and your current pipeline; leave with a written plan — whether or not we go further together.